Still, he admitted, “In every pitch of this nature when you’re involving over 50 countries [with] spends in the hundreds of millions of dollars, and when there’s competition across agencies, obviously savings are achieved.” Winning shops should feel good about adding business at a time when most holding companies are reporting subpar growth. They shouldn’t bank on major profits from programmatic fees. The company already handles programmatic buying in-house and plans to expand the model globally, Mr. Herscovici said. WPP reportedly isn’t ready to give up its 24.7% stake in Japanese ad agency Asatsu-DK for the ¥152 billion ($1.35 billion) price private-equity firm Bain Capital has offered for the company. People close to WPP said the tender “severely undervalues” the Japanese firm. [ Financial Times ] EMarketer has lowered its 2017 ad revenue forecast for Snapchat. The research firm now thinks Snapchat will generate $774.1 million in ad revenue world-wide this year, down from its March prediction of $900 million. [ eMarketer ] Those aforementioned Russian entities reportedly used Facebook’s Custom Audiences retargeting tool to identify voters susceptible to being influenced and repeatedly send them ads. [ The Washington Post ] Articles on Gawker.com risk being deleted when it is sold to a new owner.
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